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MSN Adcenter startet den ContentAds Piloten

Wie Jensense, eine Kontext-Ad-Spezialistin berichtet, gibt es erste Einladungen für ein Pilot-Projekt des neuen Netzwerkes Microsoft ContentAds aus der Microsoft AdCenter Vermarktung:

Interested in the Microsoft ContentAds beta? Selected advertisers just received invitations to participate in the new ContentAds pilot, which begins running this fall.

The email invited advertisers received mentioned the various MSN properties than contextually targeted ContentAds would appear on, such as MSN Real Estate and MSN Money, as well as others linked from the main MSN portal. However, it was key noticing the exact text (emphasis mine in the following) and what it means for publishers.

Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal.
This could conceivably mean that ads for this pilot could also appear on non-MSN sites, meaning publishers might be able to get into this program before it eventually (and officially) launches as a full-service publisher program similar to Google AdSense or Yahoo Publisher Network. This is pretty good news for publishers waiting for a new major player to come onto the contextual advertising scene, especially those who are looking for a small-scale publisher solution for those who don’t have millions of impressions a month.

ContentAds will also be utilizing demographic targeting, geo-targeting and incremental bidding tools for all advertisements as well, so advertisers will have full flexibility on their ads appearing through ContentAds.

No ideas on how many advertisers have been invited to participate at this early stage, but I suspect these invites will be pretty hot. And yes, I have been invited ;)

Also hatte ich in meiner Auflistung heute morgen zum Start des ValueClick-Netzwerkes Search123 doch den Kanidaten, der offiziell ja schon in den Startlöchern steht, vergessen. Internet Marketing News und andere hatte schon Februar über die ersten Gerüchte berichtet. Nun gut, die Fragen zur Zukunft des Genres bleiben. Sind kontext-sensitive Feeds die Zukunft der Vermarkter?

Autor:

Pascal Fantou, Jahrgang 1972 ist Growth Hacker, Internet Marketer und Dad. Er bloggt seit 2006 auf q48.de

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