Lennard berichtet in seinem Blog zu aktuellen Trends der Definition des Quality Scores:
Der Google AdWords Evangelist Frederick Vallaeys hat in einem Interview einen kleinen Ausblick in die Zukunft des Quality Scores und der Landing Page Quality gegeben.
Und Kris Jones von Pepperjam hat einen sehr interessanten Artikle über Landing Page Quality im Arbitrage Business geschrieben:
Remember, Google’s Quality Score determines both how much a given advertiser pays for a particular keyword listing and the relative position of that advertisement. In some cases, an advertiser in the #1 or #2 position may pay less than an advertiser in the #5 or #6 position because they have a higher „Quality Score.“
In general, Google has been known to „unfairly“ attach a low quality score to an advertiser (especially affiliate marketers), which can result in that advertiser having to pay as much as $10 per click for a keyword placement that may cost another advertiser with a high quality score only 35 cents or less.
Affiliate marketers who use search-engine marketing to drive traffic and make money on a pay-for-performance basis are called search arbitragers.
I love search arbitrage.
In fact, it’s the basis of all proft made from paid search. It can be argued that anyone who uses paid search to make a profit is a search arbitrager.
Search arbitrage is when you buy keywords in an effort to „sell“ those keywords for more money than you bought them for.