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Aufbruchsvorbereitungen zur SES NY

Die letzte Zeit war ziemlich hektisch und ich habe das Blog etwas vernachlässigt. Mehr (auch interessantere) News wird es nächste Woche aus New York geben, woch ich (inzwischen auf meiner 7. SES bin). New York ist immer wieder ein Hihlight, was die Massen und die Breite der Themen angeht.

Hier sind eher die Marketing-Themen Schwerpunkt. Und was ich gehört habe, sind dieses Mal richtig viele aus Deutschland dabei.

Das ist die Agenda, und das sind meine Favorites:

Advanced Advertising Track
Compare & Contrast: Ad Program Strategies
The major search ad networks all operate differently, sometimes radically so. This session looks at some of the key differences between them and how to make these as painless as possible or even work to your advantage.

Ads In A Quality Score World
More and more, ranking well in paid search listings is less about how much you pay and more about the „quality“ of your ad campaign. But what goes into making up your quality score? In this panel, a closer look at quality factors and tips on increasing the perceived relevancy of your campaigns.

SMO: Social Media Optimization
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through „tagging“ can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

Link Baiting & Viral Search Success
What better way to get links than by doing something that makes people feel compelled to link to you? That’s link baiting — coming up with an idea, a service, even a controversy — that gets people talking and linking your way. A viral campaign is similar — a program, a system or an encouragement that gets people linking to you over time. This session is designed for experienced marketers. Beginners should only attend if they’ve gone through the Link Building Basics session earlier in the conference.

Und hier der offizielle Party-Thread


Pascal Fantou, Jahrgang 1972 ist Growth Hacker, Internet Marketer und Dad. Er bloggt seit 2006 auf

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