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GooTube Hintergründe – don’t be evil…

Bei Marc Cuban lese ich gerade einen verblüffenden Hintergrundbericht eines angeblichen insiders zum Youtube-Google Deal.

Er bezieht sich auf die Hintergrund-Gespräche und die plötzliche Aktivität der Copyright-Inhaber im Bezug auf Online Video-Plattformen.

Was, wenn Youtube nicht nur einen Verkauf der Plattform, sondern auch ein paar Kleinigkeiten mit den Rechteinhabern vorher besprochen hätte?

> In the months preceding the sale of YouTube the complaints from
> copyright owners began to mount at a ferocious pace. Small content
> owners and big were lodging official takedown notices only to see
> their works almost immediately reappear. These issues had to be
> disclosed to the suitors who were sniffing around like Google but
> Yahoo was deep in the process as well. (News Corp inquired but since
> Myspace knew they were a big source of Youtube’s traffic they quickly
> choked on the 9 digit price tag.) While the search giants had serious
> interest, the suitors kept stumbling over the potential enormous
> copyright infringement claims that were mounting.

Die Rechteinhaber würden natürlich gerne davon profitieren, aber ohne ihre Rechte in dem Maße zu gefährden, wie sie es im Online-Musik-Geschäft erlebt haben.

> The media companies had their typical challenges. Specifically, how to
> get money from Youtube without being required to give any to the
> talent (musicians and actors)? If monies were received as part of a
> license to Youtube then they would contractually obligated to share a
> substantial portion of the proceeds with others. For example most
> record label contracts call for artists to get 50% of all license
> deals. It was decided the media companies would receive an equity
> position as an investor in Youtube which Google would buy from them.
> This shelters all the up front monies from any royalty demands by
> allowing them to classify it as gains from an investment position. A
> few savvy agents might complain about receiving nothing and get a
> token amount, but most will be unaware of what transpired.

Und was heisst das nun konkret?

> The first request was a simple one and that was an agreement to look
> the other way for the next 6 months or so while copyright infringement
> continues to flourish. This standstill is cloaked in language about
> building tools to help manage the content and track royalties, some of
> which is true but also G knows that every day they can operate in the
> shadows of copyright law is another day that Youtube can grow. It
> should be noted that Google video is a capable Youtube competitor with
> the ONE big difference being a much more sincere effort to not post
> unauthorized works – and Google fully appreciates what a difference
> that makes. So you can continue to find movie clips, tv show segments
> and just about every music video on Youtube today.
> The second request was to pile some lawsuits on competitors to slow
> them down and lock in Youtube’s position. As Google looked at it they
> bought a 6 month exclusive on widespread video copyright infringement.
> Universal obliged and sued two capable Youtube clones Bolt and
> Grouper. This has several effects. First, it puts enormous pressure on
> all the other video sites to clamp down on the laissez-faire content
> posting that is prevalent. If Google is agreeing to remove
> unauthorized content they want the rest of the industry doing the same
> thing. Secondly it shuts off the flow of venture capital investments
> into video firms. Without capital these firms can’t build the data
> centers and pay for the bandwidth required for these upside down
> businesses.

Was meinen Sie? Gerücht oder wahr? Welche Risiko-Chancen Abwägungen waren wohl noch im Spiel? Diskutieren Sie mit.


Pascal Fantou, Jahrgang 1972 ist Growth Hacker, Internet Marketer und Dad. Er bloggt seit 2006 auf

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